Precision, Functionality, and Speed are fundamental in the delivery of true LBS applications.
Background
Location and mobility are the defining characteristics of a mobile unit, yet initial applications have not taken advantage of location as a form of content or trigger. This has been largely due to the inability of a service provider to accurately position a mobile unit. However capping advantages in relations with locations are becoming ever more available with the coming deployment of GPS (global positioning systems) and network-based locating methods, the solutions of providing local positioning services are near and the focus has now shifted to the overall proliferation of providing location based services.
 
Location-Based Services permits mobile users to receive services based on their geographic location or position. For example, using LBS applications via a mobile phone allows users to obtain entertainment information regarding users' current position at time of request starting with 1km radius of the user and hence forth. There has been much discussion about the potential opportunities associated with LBS within the realms of mobile commerce. Being both personalized and location-specific, location-based services are emerging as some of the most valuable functions of the Mobile Internet.
 
OleMapˇ¦s Value Proposition

OleMap's value proposition in the mobile commerce market is to provide a carrier grade Service Delivery Platform enabling rapid development, deployment, and management (life cycle) of mobile applications. This location-centric middleware is absolute as it is an integral part of an underlying infrastructure, which supports location-enabled applications at a modest investment for carriers. This critical part of the underlying infrastructure is a software based Location Based Services middleware, OleSpot. OleSpot is a J2EE deployable platform leveraging Web Services. It is a turnkey, scalable and open solution for deploying Location Based Services. A comprehensive portfolio of APIs takes care of complex spatial and data computations, which enables developers to write LBS applications with ease. Its real-time service delivery engine powers its robustness.

 

OleSpot's robustness comes from linking the mobile network carriers as well as to provide location specific content and routing capabilities to on-line portals by delivering personalized push/pull mobile services. The LBS platform is a combination of OleMap's tacit knowledge, core technology, web expertise, and mapping experience. It is the platform of choice for wireless carriers, network operators, and application developers.

 
An integrated Service Delivery Platform (middleware) that:
1. Links Mobile Networks with ASPs
   
2. Enables rapid development, deployment, and management (life cycle) of mobile applications
   
3. Leverages "Web Services" and deployed technologies (J2EE) to provide the following functions:
ˇ» GIS Manager
ˇ» Spatial Content Manager
ˇ» Application Manager
ˇ» Location Positioning Manager
ˇ» Presentation Manager
ˇ» Infrastructure Manager
 
OleSpot consists of 3 major components:
1. A comprehensive list of API that takes care of the intriguing and complex spatial information computation and data manipulation so LBS application developers only need to develop business logics for their applications.
   
2. A full-fledge Location Engine powered entirely by Java using highly scalable application server computing environment. This scalability will easily facilitate the huge mobile subscriber base as value added applications become available.
   
3. The amount of spatial data encapsulated in a Java environment extends the usability of LBS applications.
 
Developed in pure Java and XML environment, OleSpot 's architecture is illustrated below:
 

OleSpot Architecture